Jamie Barter
Lead Product Designer — AI & 0→1 B2B products
I turn ambiguous product ideas into shipped software — shaping the strategy, researching the problem, designing the experience and staying close through implementation.
Toronto, Canada
Product strategy · Research · Interaction design · Prototyping
& code
Selected work
Figuring out what the product should be — then making it real.
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Spriggo · 0→1 B2B SaaS
Spriggo: From one nursery’s problem to a product
I led product strategy, research and design to turn a complex physical operation into a live nursery system, then tested whether the model could transfer to other customers.
Millions of plants · hundreds of species
Read case study
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Homework · Marketplace / Growth
Designing a market for homes that aren't listed
Founding designer on a New Zealand property platform where buyers can research any home and owners can explore interest without publicly listing.
2% → 12% conversion rate
Read case study
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SiteSmart · B2B SaaS Strategy
SiteSmart: health & safety SaaS for construction
A UX audit revealed a missing business strategy — leading to a market pivot, new pricing model, and full product redesign — adopted as SiteSafe's commercial model.
SME focus · site-based pricing · unified multi-site product model
Read case study
More work
AI products, operational software and complex services.
- AI + accessibility Making expert accessibility knowledge usable by non-experts Sole designer and developer on an accessibility audit platform: turning specialist knowledge into a system that organisations could use and act on.
- AI marketing automation Kepla: marketing automation for small businesses From market pivot to founding-designer launch — saving non-technical users 5+ hours of marketing work each week, scaling from local SMBs to NZ's largest media publisher.
- Operational systems Aurora Energy: electrical outage communications A mobile-first crisis tool that took outage-related calls from 78% of all customer service contact down to occasional enquiries — built for a lines company under intense public scrutiny.
- Logistics Pelorus: freight forwarding platform Replacing clipboards, whiteboards, and phone calls with a single digital source of truth — shipping end-to-end logistics across the nation.
About
I work best when the brief is still moving.
I'm a Lead Product Designer with 6+ years designing B2B SaaS, operational software and AI-native products.
I'm most useful before the solution is obvious — understanding the problem, shaping the product model, testing the important assumptions and then staying close enough to execution to make sure the idea survives contact with reality.
I work across product strategy, research, interaction design and prototyping, and I'm comfortable getting into production code when it helps move the product forward.
Let's talk.
I'm open to Senior and Lead Product Design opportunities.
- jamiehbarter@gmail.com
- LinkedIn ↗
- Toronto, Canada