UX and Product Design Lead with 5+ years experience designing B2B SaaS products and web applications that deliver user and business impact.
Whether it's shaping strategy or hands on execution, I thrive collaborating on complex design challenges.
I led product research that drove a pricing and strategy pivot allowing SiteSafe, a health and safety product, to successfully enter the construction market.
Design of a new marketing automation SaaS product that reduces manual work for non-technical users.
Designed an accessible, mobile-first electrical outage map that significantly reduced customer support calls and eliminated media enquiries regarding electrical outages.
Designing an end-to-end logistics platform supporting Port Nelson and QuayConnect's shipping for the wine industry in Nelson.
Design of Get Vocal in Your Local, an engagement tool to give Kiwis a voice to help shape the future of local government.
Designing an authentic and approachable digital home for the New Plymouth District Council.
Design of a web interface to help manage the creation and sending of emergency messages via two different satellite APIs.
A re-design of Quinovic’s website - a key sale’s pipeline for its franchises.
A national register for recording and reporting the work being done to protect our waterways.
Revitalizing the website of an industry leader in RFID antenna.